Market Research
The in-depth market analysis on Artificial Intelligence by Statista highlights the growing importance of artificial emotional intelligence, with a significant shift towards AI systems adept at understanding and reacting to human emotions. Additionally, AI chatbot market is expected to grow immensely, reaching over $1 billion by 2025.
User Research
1. User Survey
I conducted a survey involving 38 participants to understand their experiences with relationship stress, their coping strategies, and potential opportunities for my app.
Findings
94.7%
65.9%
76.3%
65.9%
Research Insights
01
Accessible and Affordable Mental Wellness
People are seeking alternatives to traditional therapy that fit seamlessly into their busy lives without incurring high costs and demanding significant time commitments—students are particularly in need of such options.
By offering a free app with optional affordable subscriptions, users can access help 24/7, ensuring support is available without financial strain.
02
Robust Privacy Features
Users prioritize robust privacy features, voicing confidentiality concerns when dealing with personal and emotional issues on digital platforms.
In addition to strict data encryption and comprehensive privacy policies, it's crucial to incorporate features that give users control over their privacy, such as the ability to delete conversations.
03
Judgement-free Safe Zone
Although friends and family are traditional sources of support, many hesitate to reach out due to fears of judgment, privacy concerns, or a reluctance to impose.
Providing a personalized and secure environment allows users to openly discuss their concerns in a human-like interaction with Knotti, fostering deeper connections without the fear of judgment.
Target Users
The target users for this product are late teenagers and young adults between the ages of 16 and 34, who are navigating the complexities of various relationships, especially in new or unfamiliar social environments.
How Might We Questions
01
How might we empower users to enhance their emotional intelligence for more fulfilling relationships?
02
How might we provide support for relationship stress more accessible, approachable, and engaging for them?
Information Architecture
Wireframes
High-fidelity Prototype
Design System
User Testing & Iterations
Two rounds of user testing involving six participants were conducted following the wireframing and prototyping phases. Additionally, three feedback sessions with six industry experts were held, leading to three significant design improvements.
Tailoring for Broader Inclusivity
- Included multimedia content such as shorts and podcasts tailored for younger audiences.
- Incorporated brand colors more prominently into the design for a vibrant and dynamic vibe.
Improving Navigation
- Replaced traditional buttons with filter tags for a more streamlined screen flow.
- Introduced a quick-access button to resume unfinished content for users.
- Repositioned the 'New Chat' button within the bottom navigation to maintain unobstructed access to on-screen content.
Enhancing Clarity
- Implemented brand colors to define a visual hierarchy for buttons.
- Replaced unclear icons with more universally recognized ones.
Walkthrough Video
Takeaways
What I learned
- Recognized the value of early user testing in the design process, specifically conducting tests immediately after creating wireframes.
- Gained insight into the importance of understanding the trends and lifestyles of target users for inclusive design.
- Streamlined time and task management by utilizing stock illustrations and resources aligned with the visual direction.
- Captured the warmth and authenticity of human interactions, while AI technology can sometimes come across as impersonal.
Areas for Improvement or Future Considerations
- Integrate AI into a high-fidelity prototype to improve live interactions.
- Gather data to evaluate how effectively Knotti enhances emotional intelligence.
